From Longman Business Dictionaryface amountˈface aˌmount1[countable] American EnglishINSURANCE a sum of money paid to someone who has an insurance POLICY when that policy MATUREs (=it is time for it to be paid)SYNsum assured BrE2[countable]FINANCE the stated value of a share, bond etc when it is ISSUED (=sold for the first time). This is not necessarily the price that is really paid for it. Bonds, for example, may be sold slightly above or below their face amount. This value is used to calculate YIELD (=how much profit bonds make for the investor)SYNFACE VALUE, NOMINAL VALUE, PAR VALUE3[countable]BANKING the value shown on a coin or BANKNOTESYNFACE VALUE → amount