From Longman Business Dictionarydirect salediˌrect ˈsale [countable, uncountable]COMMERCE1a sale made by a manufacturer or importer direct to a shop, rather than through a WHOLESALER or a DISTRIBUTORIn Europe, we rely on local distributors rather than direct sales.a company’s direct sales force2a sale made by a WHOLESALER or DISTRIBUTOR direct to the public, rather than through shops → sale
