From Longman Dictionary of Contemporary Englishcloakingcloak‧ing /ˈkləʊkɪŋ $ ˈkloʊ-/ noun [uncountable] the practice of giving false information about what is on a website to a search engine (=the computer program that finds the information people ask for on the Internet). This is usually done to attract a lot of people to the website because the false information contains words that people often type into a search engine when using the Internet.
