From Longman Business Dictionarybuybackbuy‧back /ˈbaɪbæk/ (also buy-back) noun [countable]1COMMERCEwhen someone buys something that they previously had soldGood economic data strengthened sterling and prompted buybacks of the currency.Porsche’s buyback scheme will guarantee a value of 55% of the car’s purchase price at the end of three years.2 share/stock buybackFINANCE when a company buys its own shares from existing shareholdersSYNBUY-IN3FINANCE when the owners of a company previously sold to another become independent again by buying their shares from the new ownersWilliam A Robinson, a Chicago marketing agency acquired three years ago by Ketchum Communications, completed its buyback from Ketchum and renamed itself Robinson & Maites.