From Longman Dictionary of Contemporary Englishbrand nameˈbrand ˌname noun [countable] NAME OF A THINGthe name given to a product by the company that makes it SYN trade name
Examples from the Corpus
brand name• Brand names such as Coca-Cola and Sony are recognized all over the world.• When it began three years ago, Anis used its own brand name.• As a result, brand name activity is no longer permissible whereas corporate is, or at least still goes on.• They have the brand name and consumer mind share.• No change in Verio's management personnel is anticipated, and the Verio brand name will be retained.From Longman Business Dictionarybrand nameˈbrand name noun [countable] the name given to a product by a company so that the product can easily be recognized by its name or designThe company’s brand names include Izond, Lacoste, and Evan Picone.Swatch is a well-known brand name worldwide. 