From Longman Dictionary of Contemporary Englishallureal‧lure /əˈljʊə $ əˈlʊr/ noun [singular, uncountable] ATTRACTa mysterious, exciting, or desirable qualityallure of the allure of foreign travel At 50, she had lost none of her sexual allure. —allure verb [transitive] harmonies that never fail to allure the listener —alluring adjective the alluring magic of Hong Kong —allurement noun [countable, uncountable]
Examples from the Corpus
allure• She was twenty-eight years of age with the kind of breathtaking allure normally associated with the cover of a glossy fashion magazine.• Passing the test allows a character to sense that there is some magical allure or drawing-in effect here which is dangerous.• It held no allure for me.• They do not possess the seductive allure of other parts of the female anatomy.• A challenging language, carrying with it the sweet allure of forbidden fruit.• The allure of pipes, of a lute, of a lyre, a flute.• Fatty snacks can soon lose their allure if you have nothing else to eat.Origin allure (1500-1600) allure “to attract” ((15-21 centuries)), from Old French alurer, from luere; → LURE2 